Programmatic Media

WHITE LOG MEDIA serves Programmatic advertising that has changed the way brands and agencies buy digital Media. With the use of automated technology to buy and sell media Brands are now able to bring in more efficiencies and cost effectiveness into their digital media campaigns. White LOG MEDIA helps your brand to place your advertisements on specially designated areas of websites, on social media platforms, or in mobile applications.

By using Programmatic media trading, we utilize data insights and algorithms to serve your ads to the right user at the right time, and at the right price and now even in the right mindset. This method instigates more action driven responses from users and brands get more traction from their digital advertising assets.

Real-Time Bidding (RTB):

• This is a key aspect of programmatic advertising where advertisers bid on ad impressions in real-time. Advertisers use algorithms and data to decide which impressions to bid on and how much to bid, often based on user demographics, behavior, and other relevant factors.

Demand-Side Platform (DSP):

• Advertisers use DSPs to manage their ad campaigns. These platforms allow advertisers to buy ad impressions across multiple ad exchanges and publishers in real-time. DSPs provide tools for targeting, bidding, and optimizing ad placements.

Supply-Side Platform (SSP):

• Publishers use SSPs to manage and optimize the sale of their ad inventory. SSPs connect publishers with multiple ad exchanges and DSPs, helping them maximize revenue by selling ad impressions at the highest possible price.

Ad Exchanges:

• These are digital marketplaces where publishers make their ad inventory available, and advertisers bid on that inventory in real-time. Ad exchanges facilitate the buying and selling of ad impressions in an automated and programmatic manner.

Data Management Platform (DMP):

• DMPs collect, analyze, and organize large sets of data from various sources. Advertisers use DMPs to gain insights into their target audience and to inform their programmatic ad buying strategies.

Programmatic Direct:

• While RTB is the most common form of programmatic buying, programmatic direct allows advertisers to negotiate and buy guaranteed ad impressions directly from publishers, often using automated systems.

Ad Creative Optimization:

• Programmatic media services can leverage algorithms to optimize ad creatives in real-time based on performance data, ensuring that the most effective ads are shown to the right audience.

Cross-Device Targeting:

• Programmatic advertising allows advertisers to target users across multiple devices, ensuring a consistent and coordinated message as users switch between smartphones, tablets, and desktops.

Ad Fraud Prevention:

• Programmatic media services incorporate measures to detect and prevent ad fraud, ensuring that advertisers get value for their spend and that ads are shown to real users.